Waves of Change Grant winner update!! In the fall of 2023 we named our third ever grant recipient, and since then the Design Lab and the entire grant team have been working hard to support this year’s winner!
After over half a year working together, it’s finally time to show off the brand new Laundry Basket, led by the incredibly talented Hyacinth Tucker! It’s been an incredible year supporting and digging into her business, and we couldn’t be more excited about how far The Laundry Basket has come!
Working with our grant recipient is one of the true highlights of our year, and it’s no different this year. Hyacinth, we’re so proud of you and admire the work you are doing. Let’s take a peek into her business, and what we’ve been up to over at Waves of Change!
Meet The Laundry Basket
It all started in 2022. Hyacinth was over at a friend’s house, and there was laundry everywhere. In the grind of life, laundry was the thing there just wasn’t time for. Her friend was overwhelmed and in no mood to do it. She wished someone else could (who doesn’t?!).
A lightbulb went off. Hyacinth volunteered for the job, and from that moment on, realized she had found her niche. Helping give peace of mind and time back to her community? This was it.
An army veteran, mom of two, and with a Masters of Business Administration under her belt, Hyacinth built her business with a clear vision for community impact, one of the huge reasons we loved her so much! Personal connection, deep involvement with the actual people she’s serving, and a commitment to excellence and innovation in her industry set Hyacinth apart from the get go. There are businesses, just doing their thing, and then there are businesses, a bedrock in their communities. You feel the difference, right? They’re making waves (pun intended), and that’s exactly what Hyacinth was doing and is doing!
Things picked up. Her side hustle turned into the main gig. And then she won the 2023 Waves of Change Grant!
The step by step
Creating a new website
What did we do this year?
Behind the Scenes this year
Organizing her site navigation and offers
Creating mood board options for the brand
Creating a fresh logo and Brand Style Guide
Stay in Touch
The full package
Providing art direction for and hosting a brand photo shoot